You might not know it but this company was behind ATMs, THE INTERNET, 3g and 4g and a dozen of Lebanon’s major milestones. When dealing with an advanced and highly technical group operating across MENA, the least expected is the most effective. The brief specified shifting the image from a local me-too feel to a strategic International guru with a seamless array of services to offer, we’re talking big scale. Fuse data with nature, the mother of all data on a rich navy blue. Check.
Truly fond of the upside down visuals and overall branding.