It's always great to cater to a typical Lebanese diner and a local superstar brand. I mean who doesn't love “Tabbliyé”! Client's core request and strategy: casual Lebanese and upscale image can and should collide, hence the poised and branding-oriented art direction. And of course a pinch of humor to push competition back to its edge. Bottom line, fun, tasty-looking and well designed to make one drool.