K STARS

Art Direction, Photography, Visuals
2017 | Lebanon

Another local case study but this time for a brand always on the go in the competitive regional market of makeup. Kstars was ambitious enough to come to us with a desire to pop-up in almost every Arab country especially the Gulf, while appealing to a wide and demanding  target audience. As we all know Arab ladies have a very advanced taste in beauty and cosmetics nowadays and keeping up with the international trends is simply a 24/7 job. This is exactly why I went for a timeless feel in the concept and art direction of the photoshoots, in order to portray affordable luxury all the way.